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The Power of Data
POV
Using Customer Insights to Capitalize on the Broadband First Wave
When the tide is surging against traditional cable video service bundles and towards Over-The-Top (OTT) streaming services, what’s an operator to do? Rather than get swept up in an undertow of cord-cutters, operators can instead seize on the opportunities to drive...
Predictive Data Helps Save Networks and Improve UX
According to our recently released Q2 2019 OpenVault Broadband Industry (OVBI) report, subscribers’ broadband usage patterns can be predictors of cord-cutting, an event that has significant impact on operators’ networks and ultimately, bottom-line. This critical...
TRAFFIC EXCLUSION: A New Value-Added to Attract and Retain Viewers
As streaming video consumption continues to reach new highs and emerging tech-driven experiences transform the way consumers play, watch and interact with video in particular, the parallel demand for bandwidth continues to rise exponentially as well. This compound...
That's a Wrap
Visiting with colleagues and friends at industry events is always productive and enlightening. Meeting with customers in person presents not only an opportunity to showcase our latest technologies but more importantly, to hear from the people who use our products...
Cord-Cutting: Dirty Word or Inevitable Reality?
June 2017 – The acceleration of cutting the cord is real. So real that a recent study shows that 13 percent of U.S. homes, or one out of six households across the country, that purchases broadband access is no longer buying a multi-channel pay-TV package from its...
Winter Is Coming
February 2017 – For HBO Game of Thrones fans, “Winter is Coming” is a familiar motto that is often used by the characters to convey warning and constant vigilance to always be prepared for the coming of winter. As streaming behaviors continue to explode and OTT...
NFL Game Changer for Live Streaming Market
NFL insiders recently predicted that a partnership between the National Football League and an online streaming provider is the future of football viewership. In fact, in an interview with NBC Sports, Arizona Cardinals president Michael Bidwell said, “There’s no doubt...
Top Two Ways to Drive Incremental Revenue
In today’s global data explosion, scientists have concluded that more data has been generated in the past two years than in the entire history of mankind. Staggering data growth trends indicate that big data technology and the associated services market will grow at a...
OTT, Yea You Know Me… The IoT/OTT Effect on the Growing Demand for Bandwidth
As the landscape between television and OTT video seems to merge closer by the petabyte, quality data delivery is quickly becoming the epicenter for the content of all things. So while the Netflix’s of the world and other TV networks and online video companies...