According to our recently released Q2 2019 OpenVault Broadband Industry (OVBI) report, subscribers’ broadband usage patterns can be predictors of cord-cutting, an event that has significant impact on operators’ networks and ultimately, bottom-line. This critical finding has tremendous implications for broadband providers: with real-time visibility into subscribers’ usage, operators can now proactively launch retention campaigns to address video cancellations and create upgrade strategies based on the bandwidth needs of cord-cutters, ultimately enhancing the user experience and optimizing revenue potential.
A key finding in the report shows thousands of subscribers who shifted to broadband-only packages during the first half of 2019 exhibited steadily increasing broadband consumption in the months preceding the change. OpenVault analysis shows that the difference in usage between cord cutters and average subscribers rose from 14% six months before the event to 20% in the month immediately prior and 30% in the month that the cord was cut. In the following three months, the difference rose to nearly 70%.
The entire report, which includes important usage trends and predictive analysis, is available here.
“As more and more subscribers exhibit cord-cutting behavior, visibility into usage behavior will help operators to manage increasingly busy networks and ensure subscriber satisfaction,” said Josh Barstow, executive vice president of Corporate Strategy and Business Development for OpenVault. “This is an example of how we take a unique look at data everyday to create meaningful and powerful tools for our customers to make a significant impact on their operations.”
To learn more about how predictive data can help optimize networks and increase potential revenue, visit the OpenVault team and explore the award-winning ACS WiFi Insider at the upcoming SCTE Cable-Tec Expo in New Orleans September 30-October 3rd.
OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers.