COVID-19 IMPACT: BROADBAND USAGE JUMPS 47% IN Q1, NEARS YE2020 EXPECTATIONS

COVID-19 IMPACT: BROADBAND USAGE JUMPS 47% IN Q1, NEARS YE2020 EXPECTATIONS

OVBI report also notes exponential rise in >1TB/2TB power users 

Hoboken, NJ; May 4, 2020 – The COVID-19 pandemic has accelerated anticipated broadband consumption trends by almost one year and has exponentially increased the number of >1TB/2TB “power users,” according to the Q1 2020 OVBI (OpenVault Broadband Insights) report issued today by OpenVault, a leading provider of technology solutions and industry analytics for broadband operators.

Driven primarily by subscriber self-quarantines during March, average consumption at the end of 1Q20 jumped to 402.5 GB, an increase of 47% over the 1Q19 average of 273.5 GB and a 17% rise over the 344.0 GB in 4Q19. Based on its decade-long analysis of broadband usage patterns, OpenVault had projected early this year that average consumption would reach 425 GB by the end of 2020; according to OpenVault average monthly usage for April 2020 is on track to exceed 460 GB.

The areas of sharpest growth during 1Q20 were power users of 1 TB or more and extreme power users of 2 TB or more. The percentage of subscribers who were power users in 1Q20 reached 10.0%, an increase of 138% over the 4.2% of power users in 1Q19.  Extreme power users represented 1.2% of all subscribers, up 215% from 1Q19’s 0.38%. OpenVault had projected early this year that by the end of 2020 power users and extreme power users would represent 12% and 1.4%, respectively, of all subscribers.

“Nearly all the growth in broadband usage we would have expected for 2020 has now been achieved in the first quarter, with much of it concentrated in the last two weeks of the quarter,” the report states. “The COVID-19 pandemic changed broadband usage patterns in substantial ways, perhaps permanently. Broadband operators will need to understand the implications of this shifting broadband usage behavior and plan their network performance capabilities accordingly.”

Other findings in the newly released OVBI report include:

  • With broadband quotas relaxed during much of March, the typical pattern of flat rate billing (FRB) usage outgrowing consumption by subscribers on usage based billing (UBB) plans was reversed: Subscriber usage with relaxed UBB packages grew by 49.05% in 1Q20, while FRB growth was 44.42%.
  • Median usage, a leading indicator of usage growth across all subscribers, was up sharply. Median usage across UBB and FRB plans was 233.6 GB, up 60% from 146.0 GB in 1Q19 and up 22% from 190.7 GB at the end of 2019.  Importantly, the rate of increase in media growth accelerated to 122% during the first quarter of 2020.
  • Upstream usage rose sharply during March, “as more people work from home and use collaboration tools such as videoconferencing.”
  • Increased usage is nudging subscribers toward faster speeds. The percentage of subscribers provisioned for gigabit-speed service increased 97% to 3.75% in 1Q20 year-over-year from 1Q19’s 1.9% and was up 34% from the 2.8% at the end of 2019.

OpenVault will host a webinar to elaborate on the report on Wednesday, May 20 at Noon EST.  Please go here to register. 

The entire report is available at http://openvault.com/complimentary-report-Q120.

About OpenVault 

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact: 

Kristen Nihamin at knihamin@openvault.com or 917-509-9028

Paul Schneider at pspr@att.net or 215-817-4384

OPENVAULT: BROADBAND USAGE HIT RECORD SUNDAY HIGHS ON EASTER

OPENVAULT: BROADBAND USAGE HIT RECORD SUNDAY HIGHS ON EASTER

Hoboken, NJ; April 14, 2020 – Broadband usage experienced a one-day spike to new Sunday highs on Easter, according to data from OpenVault, a leading provider of technology solutions and industry analytics for broadband operators.

Easter Sunday downstream consumption was 16.3 GB per subscriber, an increase of 15.8% over the previous Sunday (14.1 GB) and of 37.9% over Sunday, March 1 (11.8 GB), immediately before COVID-19 social distancing measures began to take effect.

Upstream usage per subscriber on Easter Sunday was 0.97 GB, up 18.6% over the previous Sunday upstream high of 0.81 GB on April 5 and 51.7% over the 0.64 GB on March 1.

Total Easter Sunday consumption was 17.3 GB per subscriber. The previous Sunday per subscriber highs for total consumption and downstream usage were 15.97 GB and 15.17 GB, respectively, on March 22 of this year.

“While we don’t track specific types of activity, I can tell you that videoconferencing absolutely contributed to data usage in the Trudeau household,” said Mark Trudeau, CEO and founder of OpenVault. “Given the day and the profile of the usage, it’s safe to assume that much of the spike OpenVault saw was due to individuals and families conducting virtual Easter Sunday visits to friends and relatives.”

OpenVault will offer deeper analysis of the impact of COVID-19 on broadband trends in the Q1 2020 OpenVault Broadband Industry (OVBI) report later this month.

About OpenVault 

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact: 

Kristen Nihamin at knihamin@openvault.com or 917-509-9028

Paul Schneider at pspr@att.net or 215-817-4384

OPENVAULT: BROADBAND USAGE HIT RECORD SUNDAY HIGHS ON EASTER

COVID-19 BROADBAND USAGE “REACHING A PLATEAU,” SAYS OPENVAULT

Rapid growth levels off; business hours upstream usage up 82.5% in March

Hoboken, NJ; April 7, 2020 – Broadband consumption is showing indications of reaching a plateau in markets that have been “quarantined” against the coronavirus pandemic, according to the most recent data analyzed by OpenVault, a leading provider of technology solutions and industry analytics for broadband operators.

Following three weeks of double-digit percentage growth, the total downstream data usage in those markets with shelter-at-home policies declined 5.80% during the week of March 30–April 3 when compared to the previous week.  While total upstream usage continued to grow during the March 30–April 3 timeframe, the increase over the previous week was only 2.3%. Overall data usage growth in quarantined markets is 33.1%, when measured against OpenVault’s January 2020 usage benchmarks.

Among other daily usage trends:

  • Average daily downstream consumption during the 9 am-to-5 pm business hours in the last week was 6.35 GB, 42.46% higher than the January level of 4.46 GB. 
  • Average daily business hour upstream usage rose 82.5% from January through April 3, from 0.215 GB to 0.392 GB.
  • While the highest data usage growth has occurred during the 9-to-5 business hours, operators have still experienced significant growth during the 6 pm-to-12 pm peak hours: Peak hours downstream consumption is up 21.15% from January, while upstream usage rose 35.95%.
  • Overall, daily usage grew from 12.19 GB in January to 16.22 GB through April 3, indicating a new monthly run rate of more than 480 GB per subscriber during the current crisis.  

In contrast to quarantined markets, areas that have not yet experienced restrictive policies have shown significantly less growth and may yet experience additional increases, according to OpenVault. Using the same January through April 3 timeframe, OpenVault data shows that average daily data consumption in less impacted markets is up 38.2% during the 9-to-5 weekday hours, while peak hour usage has risen just 8.0% per day since January. OpenVault will offer deeper analysis of the impact of COVID-19 on broadband trends in the Q1 2020 OpenVault Broadband Industry (OVBI) report later this month.

“It’s too early to say that the industry has weathered the storm of additional usage, but signs point to the greatest surge of growth by far as being behind us,” said Mark Trudeau, CEO and founder of OpenVault. “Operators will need to keep close eyes on any incremental increases – particularly during peak hours and in the upstream – as well as the impact of new quarantines in additional markets, but their networks seem in the meantime to be well-prepared to handle this increased data consumption.”

About OpenVault 

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact: 

Kristen Nihamin at knihamin@openvault.com or 917-509-9028

Paul Schneider at pspr@att.net or 215-817-4384

OPENVAULT: BROADBAND USAGE HIT RECORD SUNDAY HIGHS ON EASTER

European Business Hours Broadband Usage Surges ~65% In March

OpenVault: EU streaming quality request signals need for policy enforcement tools

Hoboken, NJ; April 2, 2020 – Despite proactive reductions in streaming quality by many of the largest OTT providers, European business hours broadband consumption has risen at varying levels with a blended growth rate of approximately 65% and overall usage growing more than 30%. The insights comparing March usage with January consumption were released today by OpenVault, a leading provider of technology solutions and industry analytics for broadband operators and shed new light into how the coronavirus pandemic is shaping broadband activity.

As social distancing and shelter-at-home rules have taken effect throughout the month of March, OpenVault has observed specifically in Europe that:

  • Subscribers’ average usage during the weekday 9 am-to-5 pm period has risen by an average of 1.4 GB, from 2 GB during business hours in January to 3.4 GB based on the last few days in March.
  • During the same period, peak hours (6 pm–11 pm) usage has risen an average of 32% since January.
  • Overall daily usage has grown to between 6.5 to 9.5 GB, 17-35% higher than January figures. 

Overall monthly consumption for March in Europe is 244 GB per subscriber, an increase of 24.5% over the end of year 2019 usage  of 196 GB reported in OpenVault’s Q4 OVBI report., The increase has occurred despite actions by large streaming video providers, at the request of the European Union (EU), to reduce video quality and lessen bandwidth consumption. 

“Ultimately the EU’s recent regulatory action to allow operators to enforce bandwidth restrictions on individual subscribers is a recognition of potential capacity concerns on some European broadband networks,” said Mark Trudeau, CEO and founder of OpenVault. “While streaming provider actions are sufficient at the moment to free capacity, it is likely that subscribers’ streaming habits adopted today will continue even after this crisis is past, leading to a need for policy enforcement tools that can help operators keep broadband traffic flowing unencumbered.”

About OpenVault 

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact: 

Kristen Nihamin at knihamin@openvault.com or 917-509-9028

Paul Schneider at pspr@att.net or 215-817-4384

COVID-19 IMPACT DRIVING BUSINESS HOURS BROADBAND CONSUMPTION UP >41%

COVID-19 IMPACT DRIVING BUSINESS HOURS BROADBAND CONSUMPTION UP >41%

Overall usage predicted to approach 400 GB per subscriber in March

 

Hoboken, NJ; March 19, 2020 – Business hours broadband consumption has risen by more than 41% and overall usage in March is on track to outpace the previous monthly record as the country adjusts to life with the COVID-19 coronavirus, according to OpenVault, a leading provider of technology solutions and industry analytics for broadband operators.

One week after the CDC declaration of the virus as a pandemic, OpenVault data confirms the following:

  • Subscribers’ average usage during the 9 am-to-5 pm daypart has risen to 6.3 GB, 41.4% higher than the January figure of 4.4 GB. 
  • During the same period, peak hours (6 pm–11 pm) usage has risen 17.2% from 5.0 GB per subscriber in January to 5.87 GB in March. 
  • Overall daily usage has grown from 12.19 GB to 15.46 GB, an increase of 26.8%.

Based on the current rate of growth, OpenVault projects that consumption for March will reach nearly 400 GB per subscriber, an increase of almost 11% over the previous monthly record of 361 GB, established in January of this year. In addition, OpenVault projects a new coronavirus-influenced run rate of 460 GB per subscriber per month going forward. OpenVault’s research is based on the actual usage of more than one million broadband subscribers through the United States.

“Broadband clearly is keeping the hearts of business, education and entertainment beating during this crisis,” said Mark Trudeau, CEO and founder of OpenVault. “Networks built for peak-hours consumption so far are easily handling the rise in nine-to-five business-hours usage. We’ve had concerns about peak hours consumption given the increase in streaming entertainment and the trend toward temporary cessation of bandwidth caps, but operator networks seem to be handling the additional traffic without impacting customer experiences.”

About OpenVault 

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact: 

Kristen Nihamin at knihamin@openvault.com or 917-509-9028

Paul Schneider at pspr@att.net or 215-817-4384

OVBI: MEDIAN BROADBAND USAGE ON PACE TO SURPASS 250 GB PER MONTH IN 2020

OVBI: MEDIAN BROADBAND USAGE ON PACE TO SURPASS 250 GB PER MONTH IN 2020

‘Predictive Modeling’ shows relationship between consumption and provisioned speeds

Hoboken, NJ; February 11, 2020 – Median monthly usage by broadband subscribers in 2020 is on a trajectory to surpass 250 GB for the first time, according to the Q4 2019 OVBI (OpenVault Broadband Industry) report issued today by OpenVault, a leading provider of technology solutions and industry analytics for broadband operators.

Consistent with a correlation between broadband consumption and average provisioned speeds that has existed during OpenVault’s 10 years of analysis, the report notes that a 24.4% increase in average provisioned speed, from 103.1 Mbps to 128.3 Mbps, in 2019 was slightly outpaced by a 27.3% increase in average consumption, from 270.2 GB to 344 GB.  

A median usage of 250 GB would represent a 24.9 % increase from the 2019 median of 190.7 GB. Using similarly historical factors for high volume subscribers, OpenVault expects that by the end of 2020 “power usage” of more than 1 TB per month will account for at least 12% of all subscribers, a 60% increase from EOY 2019, and that “extreme power usage” of more than 2TB will reach 1.4% of subscribers, an 80% increase from EOY 2019. 

“These trends are critically important planning metrics for operators to consider,” especially those using slower DSL, early generation DOCSIS, or wireless-based platforms, the report notes. “As these operators upgrade their networks, they can use predictive modeling to better plan for the impact on their network. OpenVault has found that network operators who transition to FTTP or DOCSIS 3.1 see a doubling or more of bandwidth consumption as a result.”

The OVBI report continues to explore the business and operational impacts of shifting broadband trends and operator strategies for addressing significantly increased consumption. Most notably, it cites a case study that shows how a shift to usage based billing from flat rate plans resulted in a near-term ARPU increase of nearly 14%. The study notes that more than 40% of subscribers contacted about the UBB program opted to upgrade to higher-speed, higher-cost broadband tiers, and that only a small fraction – just 2.5% – were impacted by overage fees.

Overall, the Q4 2019 weighted average broadband usage in the United States was 344 GB, 27% more than the Q4 2018 average of 270.2 GB, while median usage rose 32% from 144.8 to 190.7 during the same period. “Power usage” continued to rise in Q4, with more than 7.2% of subscribers consuming more than 1TB per month (up 80% from Q4 2018) and “extreme power users” of more than 2 TB per month rising 123% to .76% of all subscribers. In Europe, average monthly usage rose 24%, from 158.7 GB to 196.3 GB, and median usage grew 31%, from 93 GB to 122.4 GB.

OpenVault will host a webinar to elaborate on the report on Tuesday, February 25 at 2 p.m. EST.  Please go here to register. 

The entire report is available at http://openvault.com/complimentary-report-Q419/.

About OpenVault 

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact: 

Kristen Nihamin at knihamin@openvault.com or 917-509-9028

Paul Schneider at pspr@att.net or 215-817-4384