Increase Coincides with Holiday Suspension of Zoom Conferencing Limitations

Hoboken, NJ (November 30, 2020) – With Zoom removing usage limits across its platform for the holiday, cable broadband usage on Thanksgiving Day registered a year-over-year 45% jump, according to OpenVault, a provider of technology solutions and data insights for the broadband industry.

An analysis of data collected by OpenVault’s network management and monitoring tools shows that average broadband consumption per subscriber was 15.59 GB on Thanksgiving Day, 2020, compared to 10.77 GB on the holiday in 2019. The figure represented increases of:

  • 9.7% above usage on the previous Thursday, Nov. 19; and
  • 15.% above usage for the previous eight Thursdays.

Peak traffic occurred between the hours of 9 AM and 2 PM CT, when usage paced 29% ahead of average consumption during the same time period across the previous eight Thursdays.

About OpenVault 

OpenVault is a market-leading source of broadband technology solutions and data-driven insights into worldwide broadband consumption patterns. The companies’ cloud-based, SaaS solutions and tools help service providers optimize network performance, increase revenue and improve subscriber satisfaction. OpenVault and OpenVault Europe aggregate and analyze the resulting market data to provide unparalleled granular views of consumer usage that can be used to anticipate residential and business broadband trends.

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