When your business is delivering data, data can help your business deliver.
That may sound like a no-brainer, but it dovetails neatly with what’s happening in today’s broadband cable environment. Forward-thinking providers are racing to aggregate and analyze data that can boost quality of experience (QoE), customer satisfaction, and their bottom lines; at the same time new opportunities are emerging to harness AI to drive even better outcomes.
During the Syndeo Institute’s CXC 2024 Fall Conference at the Cable Center we zeroed in on operational experiences and research into how broadband traffic insights can help providers achieve their technology, market and business objectives. Leveraging information generated by OpenVault solutions, we showed how data is the key that unlocks the doors to improved QoE, reduced churn and healthier bottom lines.
Here’s why that’s more essential than ever: With providers having future-proofed their networks with significant upgrade investments, faster speeds have become commoditized and divorced from their historic linkage with higher consumption. Instead, network health and subscriber QoE have become the new differentiators. This has created an advantage for those providers that can anticipate and correct impairments, manage congestion, and optimize bandwidth and network resiliency to ensure they are delivering what customers expect
Having the right tools and analytics capabilities can identify high-volume customers that are negatively impacting service for others. Proactive Network Management (PNM) and Profile Management Application (PMA) solutions can pinpoint the root causes of performance issues and optimize the capacity and resiliency of operators’ investments in DOCSIS 3.1 and higher infrastructures.
Our OpenVault Broadband Insights (OVBI) report has shed light on the market forces that are impacting broadband delivery. Among them:
- Continued faster growth in the constrained upstream plant than is occurring in the downstream;
- The probability that Power Users of 1 TB or more will exceed 20% of all subscribers by the end of this year; and
- Real-life case studies of how higher provisioned speeds aren’t immunizing providers against higher indices of network impairments and subscriber churn.
PNM and PMA already are helping providers stay ahead of these changes. Our OpenVault Vantage solution suite, for example, is leading the way, uniquely following CableLabs specifications to deliver capacity increases of up to 40% and reduced truck rolls and calls to customer care by up to half. Vantage’s AI-powered solutions are expediting problem solving and training, completing complex workflows automatically, and improving network performance.
As the importance of QoE continues to rise, understanding customer behavior and its impact on your infrastructure will be increasingly important. OpenVault has the tools you need to create an accurate, data-rich view of your network needs and to leverage the data and insights with automated network health-focused solutions. Contact us at sales@openvault.com