OpenVault Broadband Insights Report (OVBI)

“COVID-19 IMPACT: Broadband usage surges 47% IN Q1, nearing YE2020 expectations, with exponential rise in >1TB/2TB power users”

Tracking broadband usage trends on service provider networks offers tremendous insight into consumer behavior and its impact on service provider operations. The OVBI offers this insight through analysis of millions of broadband subscriber usage data points across live networks in the U.S. and Europe.

The 1Q20 OVBI is of particular interest, given the historic global COVID-19 pandemic came into full swing during March 2020. OVBI data tracks this unprecedented event and its implications for broadband operator networks worldwide.

Key findings in the OVBI Q12020 report include:

  • The COVID-19 pandemic changed broadband usage patterns in substantial ways, perhaps permanently

  • The COVID-19 pandemic has accelerated anticipated broadband consumption trends by almost one year and has exponentially increased the number of >1TB/2TB “power users.”

  • Average consumption at the end of 1Q20 jumped to 402.5 GB, an increase of 47% over the 1Q19 average of 273.5 GB and a 17% rise over the 344.0 GB in 4Q19.

  • The areas of sharpest growth during 1Q20 were power users of 1 TB or more and extreme power users of 2 TB or more. The percentage of subscribers who were power users in 1Q20 reached 10.0%, an increase of 138% over the 4.2% of power users in 1Q19.

  • Median usage, a leading indicator of usage growth across all subscribers, increased dramatically

  • "Median usage across UBB and FRB plans was 233.6 GB, up 60% from 146.0 GB in 1Q19 and up 22% from 190.7 GB at the end of 2019. Importantly, the rate of increase in media growth accelerated to 122% during the first quarter of 2020.

  • Increased usage is moving subscribers toward faster speeds

  • The percentage of subscribers provisioned for gigabit-speed service increased 97% to 3.75% in 1Q20 year-over-year from 1Q19’s 1.9% and was up 34% from the 2.8% at the end of 2019.

Download the full report now to get all the details and then contact OpenVault to understand how these findings and others impact your business. Learn how OpenVault solutions can increase overall revenue and ARPU, better manage your networks, and save time and costs while they increase subscriber satisfaction.

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