OPENVAULT RAMPS UP PRESENCE IN LATAM TO MEET GROWING DEMAND

Market expert Max Padro named director of sales to expand company’s Americas reach

Hoboken, NJ; May 7, 2019 – OpenVault, a global provider of industry analytics and technology solutions for broadband operators, announced today it has strengthened its Americas presence with the appointment of Max Padro as Director of Sales for Latin America and the Caribbean.

Padro, whose 20-plus year career includes extensive work in building successful sales and support teams throughout the CALA region, will be responsible for building on OpenVault’s successful deployment with Grupo TVCable in Ecuador. He will work in conjunction with George Kassas, founder and CEO of Bireme Systems, who serves as an advisor to OpenVault with a managerial oversight over the Latin America and the Middle East – Northern Africa markets.

“The Grupo TVCable launch has created significant interest in OpenVault’s ability to help customers reduce costs, generate revenue and increase subscriber satisfaction,” said Kassas. “Max’s sales and business development experience and his deep knowledge of the region will be instrumental in delivering the OpenVault brand and value proposition to a wider range of CALA customers.”

With Lucent Technologies, Padro led the planning team that developed strategies and business plans that powered Lucent’s peak CALA market growth of $2 billion. As vice president, Latin America and the Caribbean with Mahindra Comviva, he achieved more than 17X sales growth within the region.  Most recently with Nuance Communications, Padro also was director of Nokia’s Latin America channel partners program and previously had worked with Cedar Point Communications and other organizations.

As one of the industry’s top broadband analytics and solution providers, OpenVault offers services and products that are designed to help operators not only more effectively manage their networks, but actually optimize the revenue opportunities that data growth presents.

About OpenVault

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact: Paul Schneider at pspr@att.net or +1-215-817-4384; Kristen Nihamin at knihamin@openvault.com or +1-917-509-9028

TRAFFIC EXCLUSION: A New Value-Added to Attract and Retain Viewers

As streaming video consumption continues to reach new highs and emerging tech-driven experiences transform the way consumers play, watch and interact with video in particular, the parallel demand for bandwidth continues to rise exponentially as well. This compound shift has far-reaching implications not only for the users, but more notably, for the operators that provide the broadband network and bandwidth power as well as the entire broadband ecosystem.

As OpenVault observed in its 2018 year-end data report, both average and median data usage increased significantly when compared with year-end 2017 statistics. Importantly, the rate of growth for median usage continued to far exceed the growth rate for average usage, indicating that consumption is growing across service providers’ entire subscriber bases, rather than only among heavy users. Furthermore, OpenVault’s analysis from the first quarter of 2019 (1Q19), reveals the changing nature and definition of a “power user.” In fact, these broadband subscribers consume much higher amounts of bandwidth per month than the average subscriber with observations that power users of today consume close to 400% more bandwidth than did power users from just several years ago.

In order to keep up with the increase in demand of these users’ connected devices, streaming services and broadband speeds, service providers need an alternative to infrastructure upgrades, including revisiting their acceptable use policies. For instance, Usage-Based Billing (UBB) is among one of the most effective tools the industry has in managing consumption and reducing the need for massive capital expenditures. However, UBB is often misconstrued as having a negative impact on subscribers, rather than as a tool to help right-size them to appropriate tiers. Alternatively, traffic exclusion is a viable model that operators are beginning to explore in order to soften the effects of UBB and to provide subscribers with access to content that will not further impact their wallets.

Building on the proven success of unlimited streaming packages of services such as Netflix and Amazon Prime Video to wireless customers, traffic exclusion enables service and content providers to create and deliver similar unlimited packages. By creating alliances in which streaming services are not counted against service provider bandwidth consumption enables a variety of benefits for the streaming industry, most notably:
Access to the vast service footprints of cable and telecom providers;
Potential gains in viewership; and
The ability to drive viewership through co-marketing opportunities.

OpenVault customers have successfully deployed traffic exclusion and have realized great success. In fact, Tom Williams, vice president, engineering and technology for Schurz Communications, will join OpenVault CEO Mark Trudeau to discuss how traffic exclusion partnerships between broadband operators and content providers can drive viewing and revenue at Streaming Media East in New York City on May 8, 2019.

GRUPO TV CABLE, OPENVAULT INK LONG-TERM DEAL TO BOOST BROADBAND EXPERIENCES IN ECUADOR

Cloud-based solutions to optimize performance and UX

Hoboken, NJ; February 19, 2019 – OpenVault, a global provider of industry analytics and technology solutions for broadband operators, today announced a major step forward in its Latin American market expansion with the signing of a long-term agreement with Ecuador’s largest cable operator, Grupo TVCable.

Under the agreement, Grupo TVCable will roll out OpenVault’s cloud-based solutions to its more than 35 CMTSs throughout Ecuador. Grupo TVCable, which provides direct-to-home (DTH), fixed telephony, cable and broadband services, previously completed a successful multifaceted technical trial that validated the capabilities of OpenVault products and solutions.  

“As the importance of broadband has increased, Grupo TVCable is committed to providing high-quality customer experiences and optimal service now and in the future,” said Jorge Schwartz, CEO of Grupo TVCable. “This long-term relationship will enable us to use OpenVault’s intelligent technology to deliver innovative products, packages and experiences today, and to ensure continued progress for our nationwide network and service.”

The new agreement will enable Grupo TVCable to improve user experiences and satisfaction through the use of two products: an Operations & Analytics module that provides insights into usage patterns and creation of more intuitive packages and more flexible business models, and a Policy Manager that can improve management of network congestion in real-time and reduce strain on network infrastructure. Bireme Systems, a consulting firm specializing in the Latin American telecommunications market, assisted OpenVault and Grupo TVCable in negotiating the agreement.

“Grupo TVCable is leading the way in Latin America for proactively anticipating subscribers’ usage needs and network capabilities and delivering service quality that can drive customer satisfaction and retention,” said Josh Barstow, executive vice president of Corporate Strategy and Business Development for OpenVault.  “They are writing the roadmap for industry-best practices with network management and visibility into broadband usage patterns, which can drive new revenue opportunities and business success.”

“Operators throughout the Latin American market are connecting the dots between effective broadband management and subscriber satisfaction,” said George Kassas, founder and CEO of Bireme Systems.  “We anticipate that this deployment with Grupo TVCable will show how OpenVault solutions can help operators optimize subscriber experiences and drive business success.”

About OpenVault

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

About Grupo TVCable

Grupo TVCable is the leading private multimedia provider in Ecuador offering pay-TV, broadband and fixed voice services throughout the country serving 12 metropolitan areas, including the major cities of Quito, Guayaquil and Cuenca.  TV Cable was founded in 1988, providing pay TV services only according to the regulatory situation prevailing in that time and increasing all additional services with latest technologies since then. Today, Grupo TVCable is the largest private multimedia operator in Ecuador offering triple play services.

For media inquiries, please contact: Paul Schneider at pspr@att.net or +1-215-817-4384; Kristen Nihamin at knihamin@openvault.com or +1-917-509-9028

US LESSONS LEARNED: OTT, DATA USAGE GROWTH & MONETIZATION RESULTS

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INTRODUCTION

In the United States, demand for over-the-top (OTT) video is at an all-time high with no signs of slowing down. In a culture that values and expects the delivery of massive amounts of content at anytime, anywhere and on any device, the demand for OTT content will continue to expand for the foreseeable future. In fact, industry experts predict that OTT video will and ultimately become a mainstream method for viewing video content. The “TV Anywhere” dynamic is a current expectation regardless of age or geography.

For example, in a recent study conducted by MTM, an independent London-based research and strategy group, domestic (US) premium OTT revenues are expected to grow from $4bn in 2014 to between $8-12bn in 2018. Niche services, complementing more generalist pay-tv or OTT offerings, are also expected to proliferate with up to 15-20 new specialist OTT providers acquiring 100,000 or more paying subscribers by 2018, with even more attracting smaller number of subscribers.

 

Over the Top Meets 4K

As OTT video consumption ramps up, consumer behavior and technology will continue to expand and evolve accordingly. In order to keep pace with and more importantly, optimize the ever-expanding OTT universe, the industry must anticipate market changes, overcome the technical challenges and create flexible business models that monetize new opportunities that assure both a quality experience for the subscriber and profitability for the operator.

As expected, the emergence of OTT in Europe is following a similar path to the US experience and despite regulatory issues and technology challenges, the European OTT market is also expected to grow
exponentially and present great business opportunities over the course of the next few years in particular.

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However, in order for Europe to experience the same success as the US OTT market, it is critical to understand subscribers’ high-speed data usage behaviors. As evidenced in the US, a granular understanding will allow providers to make optimal business decisions about their future broadband offerings.

 

THE US EXPERIENCE

According to the MTM study, the US premium OTT market has seen strong growth over the past years, largely driven by Netflix, YouTube, Amazon and Hulu. In 2014, the market was worth $4bn, having grown at a CAGR of 36% between 2011 and 2014. By the close of 2014, 40.3% of US TV households were subscribing to at least one premium OTT service. However, SVOD revenues, around $4bn, comprised only a relatively small share of the wider TV and video market estimated at approximately $185bn in 2014.

ov-data-usage3aThe rapid growth of premium OTT services in the US market has been due to a number of factors, including wide availability of broadband infrastructure; consumer demand and willingness to pay for content; scale and wealth of the US market; the fact that the US is a leader in media, entertainment and technology; and Netflix’s domestic success, which stimulates overall interest and investment in the OTT market.

ov-data-usage-4Successful operators, programmers, service providers and broadcasters in the United States who recognize the revenue potential of these market changes and OTT growth have adjusted their business models accordingly. However, in order to monetize these new opportunities, several factors must first be addressed in order to ensure this transformative success. To begin, consumer’s new viewing habits and high-speed data demands present not only technical issues such as network congestion but also pricing/budget challenges and customer satisfaction concerns. Therefore, many Independent broadband providers have begun offering cost-effective solutions that respond to consumers’ evolving streaming behaviors, offer friendly data usage plans and flexible pricing models and yet do not require large capital investment into the network infrastructure.

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OPENVAULT’S LARRY FOLAND ELECTED TO CCTA BOARD

OpenVault is proud to announce that Larry Foland, OV’s Vice President of Sales and Business Development – North America & Caribbean, has been elected to the Board of Directors for the Caribbean Cable Telecommunications Association as an Associate Director. As a leader in the telecommunications industry for more than 20 years in both vendor and provider roles, Larry also serves as co-chair on the board of the Mid-America Cable Telecommunications Association and is an active member in many other professional associations and trade events.

In this new role as Associate Director at CCTA, Foland will collaborate with his peers to regulate new industry standards and practices while also design innovative strategies to elevate the market environment for cable and telecommunications providers throughout the Caribbean.

Formed in 1983, the Caribbean Cable and Telecommunications Association represents cable and telecommunications providers throughout the Caribbean, as well as the programmers, software and hardware suppliers that support their operations.