A New Decade for Broadband, A New Milestone for OV

A New Decade for Broadband, A New Milestone for OV

As we welcome a new decade and look forward to exciting work ahead, the OpenVault team is also celebrating our 10th Anniversary this year, feeling extremely grateful and reflecting on a company and industry that have experienced tremendous growth and innovation. 

Flashback to 2010: the New Orleans Saints defeated the Indianapolis Colts in the Super Bowl; San Francisco Giants beat the Texas Rangers in the World Series; “Avatar” was best motion picture; “Modern Family” was the most popular television show and OpenVault opened its doors in Wayne, New Jersey with a staff of two and a dream.

In industry news, 2010 was the first year that pay television saw quarterly subscriber declines. It was also the year of the tablet, with Apple’s iPad selling more than 3 million units in the first quarter and e-books outselling hardcover books. Somehow we all survived on average connection speeds of 3.87 megabits per second. 

YouTube made history in 2012 with the first video to hit one billion views with Psy’s ‘Gangnam Style’. In 2013, Netflix introduced its own original programming and introduced the art of streaming wars. By the middle of the decade, the average U.S. home received 189 television channels and the mass acceptance of digital television greatly enhanced Smart TVs’ permeation into U.S. homes.  Soon American households would increasingly rely on the Internet for viewing purposes, and streaming services such as Amazon VideoHuluiTunesNetflix, YouTube, Disney+ and AppleTV+ would fuel cord cutting behaviors, a phenomenon that continues today.

As the industry evolved significantly and faced unprecedented growth over the past decade, so has OpenVault. What started as a two-man operation in 2010 has grown exponentially.  With a worldwide team, today OpenVault is a leading provider of technology solutions and industry analytics for broadband operators across four continents, tracking data consumption levels for millions of subscribers and saving operators time and costs while increasing revenue and subscriber satisfaction. 

From the introduction and evolutionary enhancements of our core data analytics engine, we’ve developed and deployed an extensive suite of broadband-centric and cloud-based solutions with increasingly powerful business outcomes for our customers. Highlights have included:

 

  • Growth from a handful of broadband customers to over 150 operators in North and South America, Europe and Asia
  • Improving annual revenue of our customers by 100s of millions of dollars and doing so for more operators than any other broadband-focused software vendor in the world 
  • Ongoing rollout of, and enhancements to, multiple solution modules: revenue manager, customer care portal, policy manager and the award winning ACS WiFi Insider which significantly increases visibility into the connected devices on in-home WiFi networks for improved customer care and reduced opex
  • The introduction of our quarterly OpenVault Broadband Inustry data advisory (OVBI)
  • Hundreds of speaking opportunities at global and regional conferences

 

Toward the close of this decade, OpenVault opened new corporate headquarters in Hoboken, New Jersey, a technology-forward community that has deep roots and easy access to NYC. At our new home, we recognized the need to give back to the communities in which we work in and travel through, in order to make a positive impact to the areas that host us as we conduct our business.  Thus, OV Cares was born to encourage our colleagues, customers and friends to donate their unused, travel-sized personal hygiene items to our collections at industry trade shows to benefit organizations dedicated to helping the homeless population in Hoboken and the cities we visit. Today, OV Cares is an extension of the OpenVault culture that values collaboration with our colleagues and customers to improve and innovate the world around all of us. Since its inception, OV Cares has helped nonprofit organizations serve nearly 5,000 individuals in need. 

As we celebrate a decade of dedication and hard work that has resulted in achieving – and often exceeding – our goals, OV founder and CEO Mark Trudeau shares his thoughts on what sets OpenVault apart, defines our corporate culture, drives our decision-making processes and reflects the products we design, the brand we create and the service we deliver:

“OV IS INVESTED”

As a solution provider, OpenVault delivers exceptional products.  However, to be invested is much more meaningful.  At OpenVault, we always remain invested in each solution, transaction and customer.  We truly value our relationships with our partners and customers and celebrate each other’s success.  It’s simple: Our customers’ success is our success.

 

“OV IS FLEXIBLE”

No matter how big we grow or how many customers we have, OpenVault’s success is due to our ability to adapt our solutions to each customer’s unique needs.  This corporate agility sets us apart from our competitors and is one of our greatest strengths.  Regardless of our success, we must remain flexible in our capacity to provide customized service.

“OV SEEKS INNOVATION AND CREATES CHANGE”

As one of the industry’s leading data experts and solutions provider, we continue to seek innovation in our market and our products.  With our expertise and our technologies, we strive to be the creators of change that is necessary for our customers to succeed.  We continually evolve to provide the most innovative and competitive strategies available.

“OV IS RESPONSIVE”

OpenVault believes in operational excellence. Our customers look to us as experts for answers and unmatched customer service based on our unique experience and extensive knowledge base.  At OpenVault, no request goes unanswered and we strive to respond in a timely fashion.

“OV BUILDS TRUST”

The broadband landscape is a competitive and ever-evolving environment that creates unique challenges for every operator.  The integrity of OpenVault’s people and solutions is key to providing our customers with the best tools available to compete in their marketplace.  The OV Team is a tried and trusted partner and will continue to build business relationships based on the utmost integrity, professional competence and market confidence.

As the new decade unfolds, we will continue to anticipate industry challenges and meet growing  demands with the latest technologies, advanced data and innovative solutions. We express deepest gratitude to our valued customers and colleagues and thank our family and friends for all of their support.  We look forward to an exciting future and can’t wait to share our expertise with the world!

OV’s 20-20 Vision of the 2020 Broadband Future

OV’s 20-20 Vision of the 2020 Broadband Future

The gift-giving season is upon us and new connected devices that are unwrapped will spike broadband usage and set the consumption stage for the year ahead, according to OpenVault’s recent analysis. We can’t be certain what the New Year will bring, but after 10 years at the center of the broadband revolution, we’ve got some ideas of the challenges and opportunities that are ahead for operators, their networks, and ultimately, their bottom lines. So here OV rounds up the most critical broadband trends to prepare for in 2020:

Power Users on the rise – “Power users” who consume 1TB or more of data per month have increased 62% year-over-year, according to the Q3 2019 OVBI report.  OV prediction: By the end of 2020 more than 8% of all broadband subscribers will be 1TB power users and the percentage of subscribers using 2TB or more will exceed 1% for the first time. As more subscribers consume high quality streaming video simultaneously across multiple devices, we expect more operators to implement Usage-Based Billing strategies that can manage power use and ensure that subscribers enjoy satisfactory experiences.

New highs for Cord Cutter consumption: MoffettNathanson predicts that the loss rate for traditional pay-TV, satellite and telco pay-TV services soon will reach 6.2%.  The impact on operator networks is substantial: pay-TV cord cutters’ average broadband usage surpassed half a terabyte in 3Q19, almost double the monthly weighted average subscriber usage. OV prediction: New streaming services such as Disney+ and Apple TV+ combined with higher speed tiers and network upgrades will drive cord cutters’ usage well beyond the 500GB mark; operators will need to leverage customer support resources to ensure that subscribers are sufficiently upgraded to accommodate the anticipated higher usage.

Make way for “Broadband First” – Cord cutting’s significant impact on how content is accessed is prompting some operators to make a strategic shift away from offering traditional video subscriptions. OV prediction: As new “Broadband First” strategies that de-emphasize traditional video subscriptions continue to proliferate, operators will re-examine every area of their businesses. In Broadband First scenarios, operators must determine where the growth is happening, how best to configure networks and bandwidth speeds, and how to optimize marketing campaigns and customer care efforts to better serve the subscriber. They’ll need accurate and holistic visibility into broadband usage before and after the transition to ensure success.

Global alignment will increase – European operators are continuing to upgrade their networks, transition to fiber broadband delivery and more widely offer faster broadband speed tiers. While North America has in the past been a precursor for European wireline broadband trends, we’re seeing closer alignment between the two markets at the higher broadband speed tiers. OV prediction: Overall European usage behavior patterns will more closely mirror the North American experience, expediting the need for operators abroad to proactively plan for, and efficiently manage, increasing bandwidth demands and subscribers’ usage.

It’s all about the User Experience – Increasing broadband consumption is driving operators to focus on improving the User Experience. Whether it’s faster speeds, better connectivity or service package configuration, operators are seeing the value of aligning customer needs with the consumption behaviors and device topography in the home. OV prediction: Operators looking for new ways to offer and market customer-centric service – including content specific exclusions, right-sized packages, flexible payment options and improved diagnostics capabilities – will seek increased visibility and application-layer data to help them understand and respond to customers’ specific needs and ensure an optimal user experience.

As we embark on a new year and a new decade, we can make one prediction with absolute certainty: data usage and content consumption will continue to increase significantly throughout the world. Operators need tools – such as those available from OpenVault – to enable proactive, responsive broadband management and to deliver the optimal customer experiences that can generate new revenues.

OVBI EXTRA: HOLIDAY BROADBAND CONSUMPTION EXPECTED TO SURPASS 300GB / SUBSCRIBER

OVBI EXTRA: HOLIDAY BROADBAND CONSUMPTION EXPECTED TO SURPASS 300GB / SUBSCRIBER

Hoboken, NJ; December 10, 2019 – Household broadband consumption is anticipated to reach as much as 330GB per subscriber during the current holiday season, according to OpenVault, a leading provider of technology solutions and industry analytics for broadband operators.

Using historical trends catalogued over more than a half-decade of accelerating broadband growth, OpenVault calculates that consumption will increase by approximately 19% between Q3 and the end of the Christmas/January holiday season. Based on the Q3 2019 average of 275GB per subscriber, OpenVault is predicting holiday mean usage of 315GB to 330GB per subscriber. 

According to OpenVault, per subscriber holiday consumption has risen from 38GB in 2012 to 270GB last year, as reflected in the chart below.  For the first time last year, the company also tracked expansion within the US consumer device landscape, observing a 5.3% increase in connected devices when comparing the week after Christmas with the week before Christmas. 

“The holiday season is prime time for spikes in broadband usage that put increased stress on operators’ infrastructures,” said Mark Trudeau, CEO and founder of OpenVault. “As the ribbons and bows come off countless new devices and they are connected to the Internet, they combine with cord-cutting, broadband network upgrades and higher speed packages to drive usage to record levels, ultimately setting the stage for the year ahead.”

 

About OpenVault 

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact: 

Kristen Nihamin at knihamin@openvault.com or 917-509-9028

Paul Schneider at pspr@att.net or 215-817-4384

OPENVAULT TO DEMO AWARD-WINNING TECHNOLOGY AND NEW REVENUE OPPORTUNITIES AT THE INDEPENDENT SHOW

Exhibit to highlight proven links between network data and business success

Hoboken, NJ; July 25, 2019 – OpenVault, a global provider of industry analytics and technology solutions for broadband operators, will highlight its award-winning ACS WiFi Insider and other products that can help broadband operators drive new revenue, reduce costs and improve subscriber satisfaction at the upcoming NCTC The Independent Show in Chicago, IL.

At its booth (#600) during the July 28-31 event, OpenVault will show how ACS WFi Insider – recognized last month as a leading new technology innovation by the Society for Broadband Professionals – significantly increases visibility into the connected devices on in-home WiFi networks. In addition, as part of its OV Cares initiative, the OpenVault team will be collecting unused, travel-sized personal hygiene items from event attendees to benefit Chicago-based Sarah’s Circle, an organization that provides refuge to women who are homeless or need a safe space. OV Cares’ mission is to give back to the communities in which OpenVault visits, works or travels.

OpenVault’s industry-leading products are designed to help operators not only more effectively manage their networks, but actually optimize the revenue opportunities that data growth presents. Subscriber data usage consumption trends clearly indicate that cord cutters generate nearly twice the data consumption as traditional bundle subscribers.

“Whenever we exhibit at industry events, a key discussion point is an operator’s need for broadband usage intelligence and the actionable steps they can take to monetize the information provided,” said Josh Barstow, executive vice president of Corporate Strategy and Business Development for OpenVault.  “We look forward to sharing the insights we’ve captured through our relationships with many of the industry’s most important independent operators.”

About OpenVault 

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact: Paul Schneider at pspr@att.net or +1-215-817-4384

INTERNET-ONLY SUBS, POWER USERS FUEL NEW BROADBAND HIGHS

OpenVault Q1 2019 OVBI report shows impact of video-Internet bundle decline

Hoboken, NJ; May 22, 2019 – Driven in part by the rise in Internet-only subscribers and an increasing number of “power users,” overall broadband usage continued to grow rapidly in the first quarter of 2019, according to a report issued today by OpenVault, a leading provider of industry analytics and technology solutions for broadband operators.

The OpenVault Broadband Industry (OVBI) report, a quarterly report that reflects broadband usage based on the aggregate consumption of millions of subscribers, shows that overall average monthly usage reached a new high of 273.5GB in Q1 of 2019.  This represents a year-over-year increase of 27% over the Q1 2018 monthly average of 215.4 GB.

In addition, the report highlights how in Q1:

  • Internet-only subscribers consumed 395.7 GB, more than 120 GB more than the average subscriber and almost double the 209.5 GB consumed by households that purchase a bundle of video and Internet services.
  • The percentage of power users, defined as subscribers who consume 1TB or more of data per month, doubled to 4.2% of all subscribers in Q1 2019 from 2.1% in Q1 2018; during the same period, the “power users of the future” – the number of subscribers exceeding 2 TB per month – more than doubled to 0.38% in Q1 2019 from 0.16%.
  • Differences in the percentage of power users are sharply pronounced between Internet-only subscribers and households that take video-Internet bundles.  Power users of 1TB or more account for 6.5% of all Internet-only subscribers, vs. 2.2% for subscribers who take a bundle of video and Internet services, while median usages is 294.5 GB for Internet-only subscribers vs. 93.8 GB for bundled households.

The OVBI report also shows vast differences between operators who employ Flat-Rate Billing and those who leverage Usage-Based Billing. In flat-rate billing systems, the percentage of power users is 32% greater than in usage-based billing systems, and the percentage of subscribers using more than 2 TB is 76% greater.

The entire report is available at https://www.telecompetitor.com/clients/openvault/LP/index.html.

“As more and more households opt out of service providers’ service bundles, operators are facing significantly increased demand for broadband capacity,” said Josh Barstow, executive vice president of Corporate Strategy and Business Development for OpenVault. “It’s in the best interest of the industry to use existing tools to ensure that subscribers are provisioned for the appropriate levels of service, and to consider Usage-Based Billing as a bandwidth-management tool.”

At ANGA COM June 4-6 in Cologne, Germany, OpenVault will exhibit its analytics and technology solutions at Stand 7.H9.  In addition, Mark Trudeau, CEO and founder of OpenVault, will deliver a presentation entitled “Converting Network Data into Business Opportunities” on Tuesday, June 4 (1 PM CET) as part of the ANGA COM Technology agenda.

About OpenVault

OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact:

Kristen Nihamin at knihamin@openvault.com or 917-509-9028

Paul Schneider at pspr@att.net or 215-817-4384