Cord-Cutting: Dirty Word or Inevitable Reality?

June 2017 – The acceleration of cutting the cord is real. So real that a recent study shows that 13 percent of U.S. homes, or one out of six households across the country, that purchases broadband access is no longer buying a multi-channel pay-TV package from its cable company. In fact, the U.S. pay-TV industry lost about 762,000 video subs in the first quarter of 2017, a worst-ever result for the period, according to a new report from MoffettNathanson. Combined with newly emerging viewing options, the accelerated cord cutting trend is creating a quickly shrinking, soon-to-be extinct, pay-TV population.

A study by the Interactive Advertising Bureau found a 56 percent increase in consumers watching their favorite program on a Streaming Enabled “Smart” TV, or through the use of a Video Streaming Device such as Roku, Apple TV or an Amazon Fire Stick. The study also found that ownership of a smart TV and a video streaming device saw double digit increases between 2015 and 2017 among adults over the age of 18. In a similar study by Nielsen, millennials, a highly digital demographic and the largest generational group in the U.S., spend about 27% less time watching traditional TV (89% among 35+ vs. 66% among Millennials) and TV-connected devices, such as smartphones, laptops or tablets, are much more valuable to them. In fact, these younger adults account for nearly half (43%) of the U.S. cordless population (defined by a study by GfK MRI) as those who have never had cable, satellite, or fiber-optic cable service and those who have cut the cord.

Clearly, societal viewing behaviors, the television ecosystem and the broadband environment is organically evolving. However, as the landscape shifts, so must the business models. Tremendous opportunities lie within the ability to monetize the new trends and align growing revenues with growing demand on broadband networks. New digital-only providers, live TV programming, and slimmer bundles are some of the newly emerging efforts on the content and delivery side. However, significant revenue can also be captured by optimizing the exponential data growth phenomenon that is currently taking place on broadband networks through improving the user experience of existing subscribers. To this end, operators must discover and truly understand the usage behaviors and respond accordingly. The ability to view usage demands and then transform the data into meaningful revenue is not only critical to an operator’s relevance, but the difference between surviving and thriving in the broadband landscape for years to come.


OpenVault Founder and CEO to Present “Data Growth: Keep Up, Stay Ahead and Monetize” at the ANGA COM Speakers Corner, Wednesday, May 31st at 15:30

Wayne, NJ, May 22, 2017 – OpenVault, the market leader for providing HSD usage data analytics and actionable solutions from more operators than any other vendor in the world, announced that the OV team will exhibit at ANGA Com for the first time and Mark Trudeau, founder and CEO, will be addressing the accelerated data growth phenomenon and how operators can keep up, stay ahead and actually monetize this trend at ANGA Com’s Speakers Corner on May 31st at 15:30.

OpenVault will be exhibiting its latest products and technologies in Hall 7, Booth C77, during ANGA Com May 31-June 1. “We are thrilled to be co-exhibiting with PerfTech, a leader in its space for our inaugural exhibition at ANGA Com,” stated Larry Foland, Executive Vice President, Global Business Development. He added, “We look forward to meeting with customers, members of the media and industry analysts to demo our innovative solutions in an exciting global environment.”

About OpenVault

Supporting over 150 operators on 4 continents, OpenVault tracks data usage consumption levels for millions of subscribers and helps broadband providers better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and to automate management functions to proactively handle congestion, forecast network requirements and communicate with subscribers.

Media Inquiries

Please visit the OV Team at ANGA Com, Hall 7, Booth C77 or contact:

Kristen Nihamin at +1 917-509-9028 or


Leading network provider Penteledata renews OpenVault contract  and extends services for long-term deal

Wayne, NJ; May 22, 2017 – As one of the largest privately owned networks in the nation, PenTeleData and their partners (Service Electric Cable TV and CommunicationsService Electric Broadband Cable, Service Electric Cablevision and Blue Ridge Communications) service nearly 400K subscribers and provide high-speed data and Internet connectivity over 10,000 miles of fiber optic cabling and 60 Points of Presence in Pennsylvania and New Jersey. In order to continue providing the market’s most innovative technology and user experience to the communities it serves, PenTeleData recently extended its service contract with OpenVault, a leading provider of broadband management and industry analytics that specializes in data usage analysis and cost efficient cloud-based solutions for broadband operators.

“The meaningful analytics OpenVault provides enables PenTeleData and our partners to better understand our customers’ usage and ultimately, their needs,” states Jaime Mendes, Vice President of Operations. He adds, “This powerful information allows us to deliver not only cutting-edge technology but more importantly, personalized service for each customer. Through the use of OpenVault’s solutions suite, we are able to continuously audit our broadband network so we can ultimately optimize the services provided to our customers.”

Mark Trudeau, OpenVault’s founder and CEO states, “We’re thrilled to extend and expand our relationship with PenTeleData and their partners. We continue to strive to provide innovative solutions to help our operator customers navigate the rapidly changing broadband landscape and we look forward to continuing our close business relationship with the PenTeleData family.”

About PenTeleData

PenTeleData began in 1994 with the idea of providing high-speed data and Internet connectivity in Pennsylvania and New Jersey. In 1995, that vision came true. Our strategic partnership between local cable and telephone companies, including Service Electric Cable TV and CommunicationsService Electric Broadband CableService Electric CablevisionIronton Telephone, and Blue Ridge Communications allowed us to become the first data and Internet service provider in the nation to offer High-Speed Broadband Internet over a cable television connection.

About OpenVault

Supporting over 150 operators on 4 continents, OpenVault tracks data usage consumption levels for millions of subscribers and helps broadband providers better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and to automate management functions to proactively handle congestion, forecast network requirements and communicate with subscribers. For more information, please visit

For media inquiries, please contact:

Kristen Nihamin at

Case Study: Integrated Broadband Analytics and Notification Solutions Drive Significant Revenue Growth


Executive Summary:

The current broadband industry is experiencing unprecedented HSD usage growth and this trend is expected to continue for the foreseeable future. This reality presents operators with new challenges, but it also provides a path to monetizing the growth.

The widespread adoption of Over-the-Top (OTT) content along with a significant increase in the number of internet connected devices provides a unique opportunity for broadband providers to both increase revenues and improve customer satisfaction.

In this case study, a Tier One operator implemented a two-pronged plan to track a subscriber’s HSD usage and to communicate directly with the high-consumption subscribers on each speed tier in an effort to upgrade them to a higher bandwidth plan. This implementation boosts the revenue per subscriber and improves the service level based on the subscriber’s individual data usage needs.

The Challenge:

A Tier 1 operator, one of the largest cable operators in the U.S., had approximately 80 percent of their subscriber base on lower bandwidth tiers in 2015. As part of a capital reinvestment project to bring greater speed and services to the smaller markets they serve, the operator was exploring ways to migrate their customers to higher bandwidth plans in order to enhance the overall user experience.

“We are committed to providing the best technology available regardless of demographics. As data demands grow at exponential rates, our expanding customer base has increasingly diverse needs, but every subscriber deserves a quality user experience. Educating our subscribers with information about their usage empowers them to select those services and options that best meet their needs.” Tier 1 Operator CTO


By deploying a cloud-based solution provided by OpenVault, an industry leading data and analytics expert, and a subscriber notification platform supplied by PerfTech, the leading in-browser communication provider, the operator’s subscribers’ data consumption was tracked and customers were notified of usage thresholds. For example, subscribers were alerted when they were approaching specific data thresholds, thereby creating an awareness of usage and a suggestion for a higher bandwidth plan.

In this way, upgrade candidates were easily uncovered, enabling the operator to communicate with and right-size their customers.

“Being able to proactively reach subscribers at precisely the relevant moment enables operators to present action options that are optimal for each subscriber. This non-disruptive outreach proves effective across a variety of messaging needs. In this case, with OpenVault providing our messaging platform with automated usage triggers, the in-browser usage alert drives engagement and self-initiated upgrades that benefit all parties,” stated Jane Christ, SVP of Sales, PerfTech.




Through proper data collection, deep analytics and a subscriber education and communication strategy executed by the OpenVault and PerfTech integrated solution, the operator has been able to enjoy significant incremental revenue. In fact, 80 percent of the operator’s subscriber base migrated to the higher bandwidth tiers within one year of deployment of the integrated solution. This resulted in an increase in overall revenue per subscriber of nearly 20 percent.

“OpenVault collects network data regarding subscriber HSD usage behavior and provides deep analytics enabling solutions to help manage and monetize this usage. Integrating our solution with the industry leading in-browser notification tools of PerfTech has been a perfect match resulting in significant ROI for our joint broadband operator customers.” Mark Trudeau, CEO of OpenVault.

“The collaboration between OpenVault and PerfTech provided our subscribers with both the information and communication of their data usage to enable the customer to right-size their data plans. In doing so, not only did we see higher revenue per subscriber, but the overall customer satisfaction was also significantly increased.” Tier 1 Operator CTO

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Winter Is Coming

February 2017 – For HBO Game of Thrones fans, “Winter is Coming” is a familiar motto that is often used by the characters to convey warning and constant vigilance to always be prepared for the coming of winter.  As streaming behaviors continue to explode and OTT content such as the Game of Thrones becomes increasingly popular at unprecedented rates, the motto is analogous to the industry’s responsibility to prepare for and manage data usage growth.

For example, OpenVault recently looked at data usage growth from December 2015 to 2016 and saw an average usage increase of 35 percent household, with an average of 155 gigabytes used per subscriber.  Interestingly, even more significant growth was observed in the median usage levels with an increase of 45 percent, which means the growing usage is across the entire customer base, not just power users.

Clearly, this usage growth will only continue.  According to The NPD Group Connected Intelligence Connected Home Entertainment Report, ownership of connected televisions and streaming media players is accelerating while the availability of streaming content is simultaneously expanding. These combined forces will continue to drive increased adoption of connected devices within U.S. households. At the same time, as the number of households that have access to OTT content surges, video streaming services are expanding their subscriber base while providing more programming.  

To this end, the industry responsibility lies within the management of this bandwidth growth to build and maintain networks that can forecast and handle the usage demands.  However, the business opportunities lie within the ability to monetize the growth and align growing revenues with growing demand on broadband networks. There is no doubt that winter is coming and those operators, content owners and distributors who diligently prepare will be better able to manage the growth and be positioned to also see substantial revenue increases.